Mar 4, 2021
Today’s episode is a gem-filled interview with Bonnie Bakhtiari of B is for Bonnie Design. Casey and Bonnie chat about everything from brand strategy to the common mistakes that Bonnie sees her clients make at the beginning of their business journeys.
Bonnie shares some of the roadblocks she has encountered, like imposter syndrome and the belief that success is in the hustle. She also shares some of the legal mishaps she’s had along the way and how not to miss out on your life while you're trying to build your business.
Whether you’re building a brand or maintaining one, you don’t want to miss this one! Make sure you have your pen and paper ready!
Meet our Guest
Bonnie Bakhtiari is a brand designer, strategist, and educator for creative women entrepreneurs. She specializes in empowering her clients to create purposeful brands that powerfully impact their bottom lines without sacrificing intentionality. She's based in beautiful Waco, Texas with her husband and their two golden retrievers.
Connect with Bonnie
[0:36] – Casey opens the episode with some background information about Bonnie.
[3:08 – The interview begins.
[3:24] – Bonnie talks about what she does as a brand designer and business coach.
[4:40] – Casey asks Bonnie how she got into the branding space. Bonnie talks about her unconventional journey to where she is today.
[10:10] – Casey askes Bonnie to explain how strategy ties into visual branding.
[15:44] – Bonnie talks about the tips she gives her clients as they begin to implement the design assets she has created for them. She talks about why it’s important to stay on your own path and avoid the comparison game.
[20:24] – Casey asks what common mistakes Bonnie sees entrepreneurs make as they are getting started.
[25:12] – Casey asks Bonnie about the roadblocks she has run into on her journey as an entrepreneur.
[33:18] – Bonnie talks about the importance of having contracts in business. She shares that she had some assumptions that in the beginning that got her into some tight places, so she had to revamp her client contracts.
[37:54] – Casey asks Bonnie what made her aware that she needed contacts from the very beginning.
[42:08] – Casey asks if Bonnie has any tips for designers who are trying to grow their brand and increase their income sustainably.
[46:22] – Casey asks how listeners can connect with Bonnie.
Resources mentioned during this episode:
Meet our Host
Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that by sharing the stories of successful entrepreneurs and influencers to help you learn from their mistakes. But occasionally, like today, switches things up and highlights popular culture.