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Unspoken Terms

Feb 11, 2021

Today’s episode is an enlightening conversation between Casey and Genecia Alluora! They talk about everything from humble beginnings to building international teams and managing it all while living the life you want. 


They talk about the many transitions that Genecia has had along her entrepreneurial journey and all of the lessons she’s learned. As usual, they chat about the legal mishaps that Genecia has run into, to top off a very inspirational and empowering episode. You don’t want to miss this case study in knowing what you want any going after it, full force!



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Meet our Guest

Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region, including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia. With the Soul Rich Woman Blueprint, she has coached and mentored thousands of women to bring their business and leadership online. Her goal is for women to own and love the F-word: Being Fabulous, Having Freedom, Financial Independence, and Family. She is also the host for 2 podcasts “For Women Who Love The F Word” with listeners in 131 countries and a daily 10 minutes marketing podcast “Soul Why”.


Before establishing Soul Rich Woman, Genecia was an owner of a cafe retail chain with a presence in 3 countries with 18 franchisees and licensees that successfully exited to a public listed company after 4 years. 


Connect with Genecia







Show Notes


[3:56] – The interview starts with Genecia introducing herself.


[5:02] – Casey asks Genecia how she manages all of the hats she wears.


[8:10] – Genecia talks about how she got started in entrepreneurship.


[12:06] – Casey asks Genecia about her interesting start in entrepreneurship as the youngest line dancing instructor in Singapore.


[14:36] – Genecia talks about her transition from healthcare to Miss Singapore and being an entrepreneur.


[20:50] – Casey asks Genecia to share some common mistakes she sees entrepreneurs making when they first start.


[24:24] – Genecia talks about difficulties that entrepreneurs have with finding their niche and focusing on that niche.


[27:40] – Casey asks Genecia what systems she uses to keep her international team on track.


[32:06] – Genecia shares some of the legal issues she has run into in her journey as an entrepreneur.


[36:12] – Casey asks Genecia if she’s had to shift her business to survive during the global pandemic.


[38:38] – Genecia shares some last tips and resources for entrepreneurs.


Resources mentioned during this episode:

Get Genecia’s Free Book

Free Delegation Workbook

For Women Who Love the F Word Podcast


Meet our Host

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that by sharing the stories of successful entrepreneurs and influencers to help you learn from their mistakes. But occasionally, like today, switches things up and highlights popular culture. 



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